SignaPay Direct rebrands as AerPay

AerPay has officially replaced the SignaPay Direct name as the company expands its payment tools, partner network and AI-powered business technology offerings. The Holmdel, New Jersey-based company says the new brand reflects its growth and its push to help merchants cut processing costs and streamline operations.

Why it matters: - AerPay is positioning itself as more than a payments processor, with a broader pitch around cost reduction, software, automation and business technology. - The rebrand signals a move toward a larger national footprint and a bigger role in merchant operations. - The company is also trying to grow through independent sales agents and referral partners, which could widen distribution.

What happened: - AerPay, formerly SignaPay Direct, announced its official rebrand to AerPay on July 6, 2026. - The company is based in Holmdel, New Jersey. - Founder Joseph DiCostanzo said the business has grown beyond its origins and the new brand reflects where the company is headed. - AerPay said the rebrand reflects rapid growth, expanded payment technology offerings and its evolution into an independent payment solutions provider.

The details: - AerPay started as the direct sales division of SignaPay. - The company now serves thousands of businesses nationwide. - AerPay's flagship Aer0 Dual Pricing™ program is designed to help merchants reduce or offset credit card acceptance costs. - Businesses in New York and New Jersey have collectively saved millions of dollars in payment processing expenses through Aer0 Dual Pricing™, according to the company. - AerPay's product set includes payment terminals, Clover®, Figure POS and Bodega AI point-of-sale systems. - The platform also covers mobile payments, online checkout, virtual terminals, billing and invoicing, ACH/eCheck processing, hosted payment pages, card-on-file tools and payment security services. - AerPay serves retail, restaurants, healthcare, veterinary, automotive, home services, beauty and wellness, professional services, nonprofits and CBD businesses, among others. - The company is investing in AI-powered business technology, workflow automation and integrated software. - AerPay says its long-term goal is to combine payments, software, financing, customer engagement and operational intelligence into one ecosystem. - The company said the rebrand also comes with continued investment in customer support, product development, marketing and sales. - AerPay is expanding its nationwide network of independent sales agents and strategic partners.

Between the lines: - The brand change suggests AerPay wants to move away from its origins as a sales division and be seen as a standalone platform. - The emphasis on AI, automation and integrated software shows the company is chasing higher-value merchant relationships, not just transaction volume. - The partner programs point to a growth strategy built on referrals and outside sales rather than only direct customer acquisition.

What's next: - AerPay is actively recruiting independent sales agents nationwide through its Partner Program. - The company recently launched a Referral Partner Program for accountants, consultants, financial professionals, software providers, associations and other trusted advisors. - AerPay's redesigned website now offers educational resources, industry-specific solutions, equipment information and customer support. - Visitors can request a customized savings analysis, explore solutions by industry and connect with payment specialists at the company's website. - Potential partners can learn more at the partner program page.

The bottom line: - AerPay is using the rebrand to widen its identity from payments provider to broader business technology platform while pushing harder into merchant savings and partner-led growth.