Bryan J. Ovalles joins HAFA Presidential Board

PLI founder and CEO Bryan J. Ovalles has joined the Presidential Board of Health Agents for America, adding an insurance executive focused on agent development, leadership and distribution to the national group. The appointment comes as independent health agents face ongoing changes in healthcare policy, regulation and the insurance marketplace.

Why it matters: - Bryan J. Ovalles brings agency-building experience and a national distribution network to a board focused on independent health insurance agents. - HAFA’s work touches policy, regulation and market access for agents and the consumers they serve. - Ovalles’ appointment also adds perspective from a large Hispanic insurance professional community.

What happened: - Health Agents for America appointed Bryan J. Ovalles to its Presidential Board. - Ovalles is the founder and CEO of PLI, formerly Leon Partners Insurance & Financial Corp. - The announcement was made Aug. 21, 2026, in Miami.

The details: - Ovalles founded Leon Partners Insurance & Financial Corp. in 2019. - The company now operates as PLI. - Under Ovalles’ leadership, PLI expanded across Florida, Texas, Georgia, New Jersey and other states. - PLI also built training and leadership initiatives aimed at long-term insurance careers. - The company received recognition for supplemental insurance production, including top agency performance with Washington National. - HAFA represents independent health insurance agents across the United States. - Ovalles said the role is an honor and a responsibility, and that independent agents help American families understand and access health coverage options. - Ovalles also said leadership should extend beyond a single company and include advocacy for professional standards and the next generation of insurance leaders. - HAFA engages on healthcare policy, regulation and the role of professional agents in the health insurance marketplace. - Ovalles has also worked on leadership development and business education. - He authored Mucho Más Que Dinero, a book focused on leadership, mindset, purpose and personal development. - He participates in industry events, leadership programs and educational initiatives. - For more information, visit BryanOvalles.com. - Additional information about the board is available at HAFA’s Presidential Board page. - The book is available at Mucho Más Que Dinero.

Between the lines: - The appointment signals HAFA is leaning on executives with hands-on distribution and training experience, not just policy background. - Ovalles’ message points to a broader push in the industry toward professionalism, leadership development and agent education. - The emphasis on Hispanic insurance professionals suggests HAFA and PLI see workforce diversity as part of market growth.

What's next: - Ovalles is expected to participate in HAFA board discussions on issues affecting agents and the communities they serve. - His role may also support HAFA’s advocacy as insurance distribution continues to change. - PLI says its broader work will continue to focus on professional development, organizational leadership and scalable agency growth.

The bottom line: - HAFA added an insurance executive with operating, training and growth experience as the group looks to support independent agents through industry change.